Prada - Past to Present changes

Prada is a very well known brand today, however it roots back to the early 1900's. In 1913 in Milan, Italy the very first retail line with the name "Prada" was founded. It was a small manufacturer of leather goods that was better known as Fratelli Prada.  The founder of this retail store was Mario Prada, however the recent success and fame for this line was due to the work of his granddaughter Miuccia Prada.

Formally known as Maria Bianchi Prada, she began her education by earning a PhD in political science. She has taken many questionable routes after pursuing a degree in political science, she was then enrolled and studied at a school Teatro Piccolo. This was a place where she spent five years learning and  studying mime.

Finally, after many years, Miuccia Prada inherited the family leather business, and due to her drive and motivation she was able to change Prada from a prominent leather goods manufacturer into a must have international brand. Her background and her decisions to choose routes that were uncommon at the time affected the family business in many ways. It was her love for odd colors and exotic designs that got the line to where it is today. Miuccia Prada alone is responsible for the creative decisions that are made for the line, and she states they are simply figments of her imagination. The designs are actually based off of her intuition, and the final product may be changed again and again until it matches the original image in her mind.

From an artistic point of view, Miuccia Prada chose colors that are very dark tones, and in design they are simple cuts and display generally simple designs. She made it a point to avoid loud or bright stand out colors. Her main motive while making decisions was to break away from the very stand out displayed clothes of the eighties. Back in the eighties luxury and rich people displayed their wealth by wearing clothes that were somewhat exotic and very out of the ordinary. The wealthy people of the eighties made it a point to wear clothing that was very different from the one worn by the middle class people. Prada wanted to step away from that mentality and create clothing that was luxurious without the exotic display. Prada wanted her clothing to be comfortable however still pure and graceful. The luxury of the item was to only be known by the one wearing it.

The designs itself were very